We set out to develop a visual identity for the launch of a new global, talent-driven media brand that champions unfiltered, unapologetic, unparalleled entertainment by creators of color. Inspired by elements from the natural world, we reframed our identity as an ecosystem. Translating the renderings from Trollbäck’s 3D logo animation, I extracted earth tones to create a distinct color palette. These colors informed our 2D logo animation, presentation templates, and more. The backdrop of the brand is grounded by two key elements—Brand Armatures and Brand Emblems. Brand Armatures crop and abstract the logo, while Brand Emblems communicate the brand pillars.