Role: Art Director
Studio: Trollbäck

We set out to develop a visual identity for the launch of a new global, talent-driven media brand that champions unfiltered, unapologetic, unparalleled entertainment by creators of color. We thought of the identity as an ecosystem, inspired by elements from the natural world. Translating the renderings from Trollbäck’s 3D logo animation, I extracted earth tones to create a distinct color palette. These colors informed our 2D logo animation, presentation templates, and more. The backdrop of the brand is grounded by two key elements—Brand Armatures and Brand Emblems. Brand Armatures crop and abstract the logo, while Brand Emblems draw on the visual language to communicate brand pillars.