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Showtime

Introducing a new visual identity for The Chi season 4.

 
 

The CHI
Promo Package

Role: Designer
Studio: Trollbäck

 

The promo package introduces a new season that sets out to reveal what it means to be Black in America and how policy and community shape Black lives. We developed a package that highlights themes of community, strength, perseverance, and joy that threads through the series. Early on in the creative process, we commissioned Chicago-based artist Nikko Washington to create custom illustrations for the package.

 
  • Created at Trollbäck
    Executive Producer: Erica Schrager Creative Director: Erin Kilkenny
    Senior Producer: Natalie Studdert Design: Lili Emtiaz
    Illustration: Nikko Washington
    Motion: Marcelo Meneses