Hello I’m Lili, a Design Director living in NYC. I specialize in building brands on strategic foundations, developing design systems, and crafting 360-campaigns that deliver impactful brand experiences.

  • As a designer I have staff experience in both in-house and studio/agency environments. This allows me to create brand systems and identities with a greater understanding of internal teams.


  • A large part of my role has always been mentoring junior animators and designers. I believe in creating an environment where questions are welcomed and collaborations are celebrated. As an alumni of Pratt Institute I participate in events with Center for Career & Professional Development department.

    - Virtual Speaker 2020
    - Guest Judge for Junior Survey 2015
    - Accepted Students Day 2014


  • For the past 8 years I have been an active volunteer, focusing on projects that are centered around art education, community revitalization, and hunger programs.

    Poetry Project
    Volunteer
    Fall 2024 - Present

    Farming in Brooklyn
    New York Cares Team Leader
    Summer 2021-2022

    .movtogether
    Designer
    2020-2021

    Coalition for the Homeless
    Volunteer
    Summer 2020

    Brooklyn Public Library
    New York Cares Team Leader
    Winter 2019

    United States of Women
    Campaign Designer
    April 2019

    Art Explorers
    New York Cares Team Leader
    2017-2018


  • 2018 Webby People’s Voice @VICELAND

    Creativity International Gold Award, MTV VMAs 2014 - Integrated Campaign

    Creativity International Silver Award, MTV On-Air Promos Eye Candy - Broadcast

Check out some of my latest insights ⤵

The AMP
Play Review

Interrogating the Foreignness of Language in “English”


Trollbäck
Thought Leadership

Reframing authenticity to build the SketchUp Brand Identity


Trollbäck
Interview

AI vs the Creative Industry:
Will robots steal all the fun jobs?


Shots
Interview

On My Radar: Lili Emtiaz