The HBO Max logo nods to the broad curves and sharp corners of its iconic namesake. Lowercase letterforms help keep the logotype proportional and balanced, while adding a friendly personality. A blue and violet gradient variation, used largely in off-platform marketing, further reinforces the service’s vibrant spectrum of content, which debuted live during the company’s fall WarnerMedia Day event. With a strong brand and library of over 10,000+ titles, HBO Max dominated as the biggest streaming debut of 2020, earning 28.7M subscribers and 8.6M activations by years' end.