SiriusXM Pandora
Campaign

In a collaboration between T&Pm, Hogarth, and the SiriusXM/Pandora team we developed a celebratory Hispanic Heritage Month campaign. The foundation of the campaign look and feel was grounded in SiriusXM’s new brand identity and strategic platform developed by Uncommon. Paired with a responsive palette we were able to use color to express the diversity of the multi-faceted identities that are central to the Latino experience. Both SiriusXM and Pandora campaigns use modular bilingual messaging systems. “Sin Límites,” to explore diverse expressions of identity—music, sports, politics, and entertainment—and “Ritmo” to express the rhythm of life.