Using the foundational elements from SketchUp’s parent company Trimble, we created a more flexible system that leverages the design language of the product itself. Now, the visual identity is additive to users’ software experience, including UI-derived details, dynamic typography, and a refreshed color palette. The expanded toolbox empowers SketchUp staff to be more creative and efficient with clearly documented guidelines—a first in the company’s history—in order to quickly build advertising, social content, imagery, and video for all of its platforms.